SR e Consulting has an eye towards the development of a successful online business enterprise. And the most important role in such online projects is that of the Online Marketing. While Online Marketing is a very broad term, we are sure that every online business would actually look forward to minimize the cost that it expends on a customer acquisition. Search Engine Optimization is a free traffic source (not exactly free) but ensures that a better developed website can be ranked higher on the organic results by virtue of the talent asset you have.
For the same reason, Search Engine Optimization is a very sought after subject and is a useful tool to drive more traffic to your website while reducing your spends on paid Online campaigns. A successful SEO project of an online business can be managed only through intricate well organized stepwise procedures.
Our know-how on the Search Engine Optimization makes us an expert delivery team of core SEO values and SEO understanding. Listed below are our major steps in brief that explains the methodology of our SEO services for your valued online business marketing.
Website Assessment Methodology:
Our Methodology is a transparent organized protocol of essential steps involved at every minute decision that we have to make to get your ranks higher on the Search Engines. Any project that we uptake begins with a deep analysis of the website at hand. This analysis is an over-all check up of the website with regards to the SEO Algorithms. Here, a website is analysed on various important factors like:
Home Page URL & URL Structuring: An easy to remember Home Page URL is the best way you can reach your customers. A proper URL structuring of the inner pages has an effect on better Search Engine Optimization and our guidance shall make sure that the URL structure is in Sync with the SEO.
 Titles: Titles are another important aspect that we have to ensure to be in adjustment.
Keywords: A proper keyword implementation is analyzed and checked for the SEO harmony.
Back Links: Back Links are analyzed for the Link popularity of the pages. A report is generated for the same.
Description: The description of web pages are verified on our SEO Scale of content.
Content: A well framed content useful to both visitors and Search Engine Spiders is investigated for proper keywords density, language usage, keywords placement and spam.
Rank Check: A Rank Check is performed on various related Keywords across various search engines and a report is produced on the SEO status of the website. Performing and non-performing keywords are analyzed and accordingly the website’s improvisation requirements are marked.
HTML Analysis: An HTML analysis is a very crucial area for a website assessment. The HTML size, tags & coding are judged for an SEO compatible HTML implementations.
Validations: Validations like W3C XHTML and W3C CSS are tested for. Validations are important to ensure the authenticity and increased reliability of the website.
Navigation: A very important part of your website’s performance, navigation is useful to understand a visitor’s path, the potential obstacles that can hinder a visitor’s movement and possible solutions for a smooth navigation.
Others: Other important areas across which we prefer to analyze the website are Syndications, ‘Social Media’ Status, Indexed pages etc.
Subsequent to the website assessment, an exclusive report concerning the accounts mentioned above is generated. The report shall clearly identify the status of a website on various heads. Also, mentioned are:
Strength Areas (that can be utilized to full potential)
Areas of improvement (that needs immediate attention)
‘Must-haves’ (Very important requirements)
‘Good-to haves’ (can really boost the status but would not hinder SEO if not present)
First Level & Second Level SEO Consultancy Methodology:
The First Level SEO Consultancy Methodology ensures a proper placement of all SEO Techniques. The Second Level of SEO consultancy is a limited access of SR e Consulting to the SEO implementations but is a ‘called-for’ guidance. The First Level Consultancy broadly accommodates all SEO services needed for the Optimization from A to Z. (To know more about the difference between First & Second Level SEO Consultancy, click here)
The First Step – Analysis & Review: Analysis is an important step for any kind of Project that SR e Consulting takes up. Website Assessment is the first analyzing point and a check on the current status.
The Scope of Analysis is not limited to just examination and scrutiny but is a step forward to our idea of defining the Goals.
Second Step – Set Goals & Purpose: Generally, the sole purpose of SEO (Search Engine Optimization) is to increase the traffic on the website. However, a clear goal ensures a well set SEO pathway. We shall essentially improve a website’s traffic (i.e. potential customers or visitors) by improving (or creating for non-existent key-words) rankings for key-words relevant to customers business on top 3 Search Engines (i.e. Google, Yahoo and MSN).
The Goals are not limited to the only 3 Search Engines, but we welcome the Targeted local Seach engines too. However, since the results of any local search engine in most cases are shared by the Top 3, an optimization on these 3 ensure that your website ranks on any other Search Engine too.
Apart for the Generic goals, any specific Targets or Goals that you look forward to are also noted so that the future course of action is strategized accordingly.
Third Step – Strategizing: A clear strategy is developed to ensure that a well established, sustainable and timely optimization is achieved for your website. The Strategizing involves the following areas to attention:
On Page optimization: On Page Optimization are elements on the actual web page, like keyword density, keyword placement, and overall content within the site. Includes factors like:
- Content Management
- Folder/Page Name
- Page Size
- Anchor Texts
- Images and other files
- Keywords
- Sitemap
- Title & Meta tags
- HTML coding
Off Page Optimization: The Off Page optimization is the reputation of a website in the Online world. The Optimization of this reputation has a direct attachment to the Search Engine result pages. The Off-Page factors are analyzed and strategized further. Includes factors like:
- Link Campaigns
- Reciprocal Building
- One Way Link Building
- Directory Submissions
- Press Releases & Article Submission
- Blogs
- Forum Participation
- News Feed
- Online Classified Ads
Step Four: Implementation: The implementation Schedule is a broad 5 Step Process that includes the following:
- Evaluation & Planning Phase: Initial activity phase that involves a deeper analysis on Service Features, Targeted Market, Competitive Analysis, Site architecture, HTML and page design analysis, keyword analysis and backlinks analysis.
- Execution Phase: The second important step towards a successful SEO Campaign where steps like Content creation, site re-engineering, page text elements, URL restructuring, installation of web analytics and various tests are performed.
- SEO Implementation & promotion phase: This is majorly a part of Off Page Optimization where Search Engine Submissions, Directory Submissions, Link Exchange and the like factors are taken into account and wisely met.
- Monitoring: While an aggressive SEO implementation is followed for a couple of months, Monitoring is an ongoing process to check for the visible improvements of the website. Later, SEO implementation is monitoring based i.e. our various measurable counters across cross log checks would define our SEO implementation techniques.
- Review, Analysis & Further Changes: A review is set on timely when the whole project is taken up for review for all singular factors and cross checks. This is analyzed across our SEO Scales and the performance is logged. Changes that might improve the performance or steps that took a negative turn are then taken care of.
Step Five: Targets & Reports
Our Targets and Reports are well analyzed before any decision is taken and it is always ensured that a wisely informed decision which is healthy for the SEO is taken up. Our Reporting structure is a very well defined timely process and have exhaustive reports managements and disbursals. We generate reports across all measured and un-measured areas of SEO. We have reports on Ranking, Website Traffic, Link Building reports, Popularity Report, Quarterly review reports.
Reporting is an important tool to understand where we are headed to and ensures that proper significant and important steps are taken timely.
Although we have taken every possible step to ensure the best deliverables in time, there is always a room for any specific requirements that our clients can have. We welcome all suggestions and ensure that each and every client requirement is attended to.
To request our SEO quote for optimization of your website, please ping us. |
Methodology